Nollywood director and critic, Charles Novia
has penned down his thought on
Olajumoke’s rise to fame.
He shared an interesting article on his
website titled:
OLAJUMOKE’S UNLEAVENED BREAD AND
THE OVEN OF OPPORTUNISTS
I have written glowingly about the Olajumoke
duckling-to-swan story a few days back on my
facebook page and praised those whose hands
were compelled by the benevolence of fate to
change her life.
However, I’m a bit uncomfortable with the
overexposure of the young lady to the media.
That’s just me but from experience it may have
unpleasant consequences if it it not well-
managed.
I agree that she should enjoy her newfound
fame within the ambits of the international
attention she’s receiving presently but I can’t
help thinking too that she’s walking into a
treacherous terrain with much of that
overexposure.
Questions to be asked are: who is her
manager? Does she have one and is she being
psychologically preened for the after effects of
this exposure? What’s her state of mind in the
midst of this euphoria? Given that she has been
ducked into a somewhat positive maelstrom of
media machineries, is she being prepared for
when a time would come when she might not
be the flavour of the moment? Because I think
she’s trending right now as a distraction to the
realities we face in the socio-economic sector.
Nigerians need something positive for once to
make them forget the harsh realities of the
drudgery of our individual existentialism in the
present scheme of things. And Olajumoke is the
perfect and beautiful distraction.
But we are going to be bored very soon. And
when that happens, who will cushion her
expectations when things slow down? A
modeling agency is just an agency and not a
management agency. Who would manage her
realities?
Yes, we have all bought her bread ( pun not
intended) and eaten slices off her loaf of
inspiration. But wherein she was a slice of life
a few days ago as a nondescript trudger of the
survival path, we all are now partakers in the
breaking of her whole loaf.
Olajumoke has to be careful. She has a family.
She has a husband. From empirical antecedents,
the marriage is usually the first casualty of
this kind of invasion of privacy. It happens all
the time.
If the young lady loved her husband as a bread
seller, she should be encouraged to strengthen
that love now that she’s literally a bread
bringer to the home. Because she would soon
start mixing with the hawkish lot who would
soon start whispering serpentine advice into
her ears. It happens all the time. Beyond the
media glare would be a fundamental
introspection of her future with the spouse.
And that’s where the crunch lies.
The media is all pleasant and powerful when it
comes to pushing the Olajumokes of this world
to new heights. But the media gives with one
hand and takes with the other.
My suggestivism does not in any pre-suppose
an impending doom but alerts on an intending
loom.
The live of the Bread Seller is presently brought
to us closer through a whimsical telescope. It
won’t be long before the want of more
sensationalism would put her life under a
selfish microscope.
Stories would soon be cooked up or
exaggerated about her, just to suit the media.
It happens all the time.
That’s why she must be the person at this point
in her life to take charge of her narrative. She
must hold on the yeast of her future while we
munch on the dough.
Her life was unleavened just a few weeks ago.
has penned down his thought on
Olajumoke’s rise to fame.
He shared an interesting article on his
website titled:
OLAJUMOKE’S UNLEAVENED BREAD AND
THE OVEN OF OPPORTUNISTS
I have written glowingly about the Olajumoke
duckling-to-swan story a few days back on my
facebook page and praised those whose hands
were compelled by the benevolence of fate to
change her life.
However, I’m a bit uncomfortable with the
overexposure of the young lady to the media.
That’s just me but from experience it may have
unpleasant consequences if it it not well-
managed.
I agree that she should enjoy her newfound
fame within the ambits of the international
attention she’s receiving presently but I can’t
help thinking too that she’s walking into a
treacherous terrain with much of that
overexposure.
Questions to be asked are: who is her
manager? Does she have one and is she being
psychologically preened for the after effects of
this exposure? What’s her state of mind in the
midst of this euphoria? Given that she has been
ducked into a somewhat positive maelstrom of
media machineries, is she being prepared for
when a time would come when she might not
be the flavour of the moment? Because I think
she’s trending right now as a distraction to the
realities we face in the socio-economic sector.
Nigerians need something positive for once to
make them forget the harsh realities of the
drudgery of our individual existentialism in the
present scheme of things. And Olajumoke is the
perfect and beautiful distraction.
But we are going to be bored very soon. And
when that happens, who will cushion her
expectations when things slow down? A
modeling agency is just an agency and not a
management agency. Who would manage her
realities?
Yes, we have all bought her bread ( pun not
intended) and eaten slices off her loaf of
inspiration. But wherein she was a slice of life
a few days ago as a nondescript trudger of the
survival path, we all are now partakers in the
breaking of her whole loaf.
Olajumoke has to be careful. She has a family.
She has a husband. From empirical antecedents,
the marriage is usually the first casualty of
this kind of invasion of privacy. It happens all
the time.
If the young lady loved her husband as a bread
seller, she should be encouraged to strengthen
that love now that she’s literally a bread
bringer to the home. Because she would soon
start mixing with the hawkish lot who would
soon start whispering serpentine advice into
her ears. It happens all the time. Beyond the
media glare would be a fundamental
introspection of her future with the spouse.
And that’s where the crunch lies.
The media is all pleasant and powerful when it
comes to pushing the Olajumokes of this world
to new heights. But the media gives with one
hand and takes with the other.
My suggestivism does not in any pre-suppose
an impending doom but alerts on an intending
loom.
The live of the Bread Seller is presently brought
to us closer through a whimsical telescope. It
won’t be long before the want of more
sensationalism would put her life under a
selfish microscope.
Stories would soon be cooked up or
exaggerated about her, just to suit the media.
It happens all the time.
That’s why she must be the person at this point
in her life to take charge of her narrative. She
must hold on the yeast of her future while we
munch on the dough.
Her life was unleavened just a few weeks ago.

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