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Saturday, March 5, 2016
Glo Confirms: “Psquare Still Our Brand Ambassadors”
National telecoms operator, Globacom, has
confirmed that the musical duo, PSquare is
still on its brand ambassadorial list.
“The twins, Peter and Paul Okoye,otherwise
known as PSquare are still in our fold,”
Globacom said in a statement released on
Thursday from its head office in Lagos.
Globacom’s position is contrary to media
speculations that the company had severed
relationship with PSquare. The company
posited that the reports were unfounded, as
the group remains it’s brand ambassadors.
Globacom explained that it was in the
process of reviewing its contract with its
brand ambassadors, including PSquare, and
that it was untrue that it had ended its
relationship with any of them.
“We have not disengaged PSquare or any of
our other ambassadors. We are currently in
the process of reviewing our contracts with
our brand ambassadors,” said the statement.
Globacom said PSquare had been among its
flagship brand ambassadors since 2010,
and that it had been a mutually rewarding
relationship between the two parties.
“We are proud of the role we have played in the rapid upward trajectory of the musical career of these incredibly talented twin brothers,” the company said.
“Globacom has also played a similar role in
the exposure and economic empowerment
of all the Nigerian entertainers, and others
from neighbouring countries, who worked
with us as brand ambassadors,” the
statement added.
The company said it “holds its brand
ambassadors in the highest esteem and has
a dignified procedure of managing its
relationships with its brand ambassadors.
Whenever brand ambassadors are to be
engaged or disengaged, we usually follow
the due process and dignify them by holding constructive discussions with them,” the company statement concluded.
Globacom has over the years, been the
biggest corporate supporter of the
entertainment industry, and pioneered the
signing of musicians and Nollywood stars
as brand ambassadors.
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