The all-new Kia Optima Sportswagon has made its globalpublic debut at the 2016 Geneva International Motor Show
(86th Salon International de l’Automobile), ahead of the car going on sale across Europe from Q4 2016.
The Optima Sportswagon was joined on the Kia stand by the all-new Optima Plug-in Hybrid sedan and Niro hybrid crossover, both making their European debuts following world premieres at the 2016 Chicago Auto Show in February.
According to the Chief Operating Officer, Kia Motors Europe, Michael Cole, “These three new models will bring Kia into new segments for the first time, and help drive the brand’s growth in Europe for years to come.
“The SPORTSPACE concept from 2015 signaled a clear direction for the next generation Optima, and the Sportswagon adds an extra level of style and practicality to the well-received sedan. We decided to show our first-ever D-segment tourer together with our first-ever plug-in hybrid
in Geneva to demonstrate our commitment to this hugely important sector, aimed at attracting new private and corporate buyers to the brand.
“The Kia Niro will also broaden our appeal to European customers, offering a compelling blend of crossover practicality with the cool, modern styling for which Kia is famous, and an efficient new hybrid powertrain to keep running costs down. The Niro fills a gap in the market for a
crossover with low hybrid emissions, and will enable us to attract a new type of car buyer. Hybrid sales have more than doubled in Europe over the last five years, and are forecast to account for approximately 700,000 sales in Europe by 2020.
“The Niro and Optima Plug-in Hybrid will also help us meet our 2020 global target to improve average fleet fuel efficiency by 25% over 2014 levels.”
The Optima Sportswagon, Kia’s first foray into the D-segment tourer segment, has been inspired by the 2015 SPORTSPACE Concept. Manufactured exclusively for
Europe, the new Optima Sportswagon offers the striking exterior design and high quality interior of the Optima sedan, with the added practicality and appeal of a tourer.
In adopting a tourer bodystyle, the Optima Sportswagon boasts a series of highly ergonomic features in the boot render the car more practical than many other D-segment tourers. Highly versatile 40:20:40 split-folding rear seats are fitted as standard, enabling owners to slide longer
outdoor equipment – such as skis or snowboards – through the central seat, while two rear passengers can still sit in comfort.
Other features include a safety barrier net built in to the back of the rear seats and pop-up sliding luggage rails. A low, flat boot lip, and a Smart Power Tailgate enable owners to load heavy items easily.
The Optima Sportswagon is equipped with Kia’s latest audio-visual navigation (AVN) system, and will be among the first of Kia’s models to feature Android Auto™ for
Android phones running 5.0 Lollipop or higher (available from launch), and Apple CarPlay™ for iPhone 5 or newer
(available by the end of 2016). Both systems allow smartphone-style use of the infotainment system, with apps, voice control and music streaming.
The Optima Sportswagon will be available with a choice of 1.7-litre turbodiesel and 2.0-litre CVVL (continuously-variable valve lift) gasoline engines, as well as a high-
powered 2.0-litre T-GDI (turbocharged gasoline direct injection) engine for GT models.
Also, the all-new Optima Plug-in Hybrid, Kia’s first ever plug-in hybrid electric vehicle has before going on sale across Europe in Q4 2016. The innovative new plug-in hybrid powertrain will be a key addition to Kia’s D-segment Optima line-up, as well as the company’s expanding
portfolio of low-emission vehicles.
The all-new Optima Plug-in Hybrid is powered by a 9.8 kWh lithium-polymer battery pack paired with a 50 kW electric
motor, allowing it to operate in pure-electric mode for more than 54 km (33 miles or above) at speeds as high as 120
kph, placing the Optima Plug-in Hybrid among the leaders in the D-segment for pure-electric range. Kia’s development
teams are targeting combined CO2 emissions of just 37 g/ km, which will ensure a low total cost of ownership for
private and fleet buyers alike.
The innovative powertrain employs Kia’s efficient 2.0-litre ‘Nu’ four-cylinder GDI engine at its core, which on its own
generates 156 ps and 189 Nm. The engine is coupled with the electric motor, which allows the car to operate in charge-sustaining mode once the battery runs out of charge. The powertrain’s total power output is 205 ps at 6,000 rpm, and, with the addition of electric power, torque
output is a high 375 Nm (276 lb ft) from just 2,300 rpm.
The Optima Plug-in Hybrid adopts a range of enhancements designed to improve its aerodynamic efficiency, including
reprofiled front and rear bumpers and an all-new active air flap grille, which reduces the drag coefficient to just 0.25
Cd (0.27 Cd for the Optima sedan).
The Optima Plug-in Hybrid is equipped with two key technologies to save and regenerate battery power – regenerative braking and an advanced heating, ventilation and air conditioning (HVAC) system, with a driver-only ventilation function to conserve energy. Available to European buyers later in 2016, a new Coasting Guide Control (CGC) function is also currently in development for the Optima Plug-in Hybrid, allowing the Niro to anticipate road conditions to reduce energy use and harvest additional electrical power.
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